wallet. okay. i get a kick when i travel and i'm sitting next to a corporate type on an airplane and he or she is there busy working with their smart phone, blackberry, iphone, whatever, and i'll say, hey, how much do you pay a month for cell phone service? already knowing the answer. it's like, oh, i don't though. my company pays for it. well, although there are corporate privilege types into get stuff just handed to them, most of us pay for our cell phone service. and never has there been a time it's more important than right now for you to reshop your cell phone service. there is brutal price competition going on and especially now that walmart has jumped into the cell phone business with both feet with their plan offering you 1,000 minutes a month and 1,000 text messages for $30 a month or you want unlimited stuff, $45 a month. generally their rates are half what the competition is. check it out.